The features manual

Everything ShopKit does, in the order your shop does it.

Not a feature list sorted by price. This is the whole platform laid out the way a shop actually meets it — set up, sell, get paid, get it out the door, grow, add trade customers, run the business.

55
capabilities, live today
0%
skimmed from your sales
$39
a month to start
14
days free, no card
I’m on
01

Set the shop up

Getting a real catalogue in, looking like you, on your own domain — the week-one work.

Product catalogue with variants

ALL PLANS

Sizes, colours and packs, each with its own SKU, price and stock count.

Import a spreadsheet

ALL PLANS

CSV in, catalogue out. Auto-detects exports from the big platforms and splits pack pricing down to a per-unit price.

Product images & media library

ALL PLANS

One reusable library, drag to reorder, and alt text kept for search engines.

AI product enrichment

SMALL BUS +

Sources images and writes descriptions from your supplier or the web, so a 400-line import doesn't mean 400 nights of typing.

Categories & collections

ALL PLANS

Group the range the way your customers shop it, not the way your supplier ships it.

Brands

ALL PLANS

Brand pages with logos, and shop-by-brand navigation.

Suppliers

ALL PLANS

Cost prices and supplier links behind each product, so margin is visible where you make buying decisions.

Arrange your product order

ALL PLANS

Drag the range into the order you want customers to meet it.

Your own branding

ALL PLANS

Colours, logo and hero imagery. It looks like your shop, not like a platform's template.

Content pages

ALL PLANS

About, policies, landing pages — written in your admin, rendered in your theme.

Your own domain

ALL PLANS

Point a domain you already own at your store, with the security certificate issued and renewed for you.

02

Sell

Everything between a visitor arriving and a full basket.

Storefront with search

ALL PLANS

Fast on a phone in a carpark, and readable by Google from the first page load rather than after a script runs.

Slide-out cart

ALL PLANS

Add to cart without losing the page they were reading.

Quantity & pack pricing

ALL PLANS

“Buy 6 for $50” as a rule the checkout understands, instead of a spreadsheet you maintain.

Discount codes

ALL PLANS

Percentage, fixed amount or free shipping, with usage limits and expiry dates.

Bulk code generator

SMALL BUS +

Hundreds of unique single-use codes at once, for a mail-out or a market stall.

Gift cards

STANDARD +

Sold online, redeemed at checkout, balance tracked to the cent.

Scheduled site banners

STANDARD +

“Sale starts Friday 9am” — set it now, and it appears and disappears on time in your own timezone.

Customer reviews

STANDARD +

With a verified-purchase badge, because an unverified review persuades nobody.

Customer questions & answers

STANDARD +

Public questions answered once, on the product page, instead of the same email nine times.

Back-in-stock alerts

STANDARD +

Customers ask to be told; they get told; the sale doesn't walk.

Wishlists

ALL PLANS

Signed-in customers save items for later — and you can see what's being saved.

Quote requests

ALL PLANS

For made-to-order or bulk enquiries: a proper quote, optionally with a deposit taken up front.

Free-shipping progress bar

ALL PLANS

“You're $12 away from free shipping” — the most reliable basket-size nudge there is.

03

Get paid

Three ways to take money, and the Australian tax handling around them.

Card payments through your own Stripe

ALL PLANS

Your account, your payouts, your customer data. We never touch the money and never take a percentage of it.

Bank transfer

ALL PLANS

They transfer to your account quoting the order number. Stock is held for 7 days, then released automatically if the money never lands.

Pay when you collect

ALL PLANS

Nothing paid online. They order, you pack, they pay at the counter — and the sale records the moment you mark it collected.

Turn card payments off

ALL PLANS

Run a transfer-and-cash shop if that suits you. ShopKit won't let you leave yourself with no way to be paid.

Net-terms invoicing

SMALL BUS +

Approved trade accounts order now and pay in 30 days, with the invoice and the ageing handled for you.

Store credit & loyalty

PREMIUM

A per-customer balance that redeems at checkout — refunds, goodwill, or a loyalty scheme.

GST handled properly

ALL PLANS

Tax-inclusive retail and tax-exclusive trade pricing from one catalogue, with BAS-ready totals at the end of it.

04

Fulfil

Pick, pack, post or hand over — and keep the customer told.

Order management

ALL PLANS

One list, searchable by number, email, name or tracking, with every status change logged.

Live Australia Post rates

ALL PLANS

Quoted at checkout from real parcel dimensions, so postage stops eating the margin quietly.

Click & collect

ALL PLANS

Order online, pick up in store. Your first location is included on every plan.

Returns workflow

STANDARD +

A customer self-serve portal, so a return is a form they fill in rather than a call you take.

Tracking & customer emails

ALL PLANS

Confirmation, dispatch with tracking, ready-to-collect — sent without you writing them.

05

Grow

Bring them back, understand what sold, and be findable.

Abandoned-cart recovery

SMALL BUS +

Three reminders at 1 hour, 24 hours and 7 days, once each, only to customers who opted in.

Email marketing

ALL PLANS

A newsletter list that fills itself from checkout, with campaigns sent from your own domain.

Custom email branding

SMALL BUS +

Your brand colour through every transactional email, not ours.

Cookieless analytics

ALL PLANS

Real traffic and conversion numbers with no cookie banner, because nothing is stored on the visitor.

SEO built in

ALL PLANS

Sitemaps, structured data carrying live prices and stock, and per-product meta — generated, not bolted on.

Sales & product reports

ALL PLANS

What sold, to whom, and at what margin — on every plan.

Advanced reports

SMALL BUS +

Inventory snapshots and movements, refunds, and sales by category.

BAS / GST report

ALL PLANS

The quarterly number your accountant asks for, on every plan including Starter.

06

Add trade customers

A wholesale business inside the same shop, with its own prices and terms.

Wholesale channel

SMALL BUS +

A B2B side to the same shop: trade customers sign in and see their prices, not retail's.

ABN-validated applications

SMALL BUS +

Trade applicants are checked against the ABN checksum and the national register before you approve them.

Separate trade price lists

SMALL BUS +

One catalogue, two price lists. Change a retail price without touching trade.

Accounts receivable ageing

SMALL BUS +

Who owes what, and for how long — not yet due, 30, 60, 90.

07

Run the business

Multiple sites, staff, records — and the promise that you can leave.

Multiple stores

SMALL BUS +

A chain of shops on one catalogue, each with its own page, opening hours and pickup counter.

Store-page editors

SMALL BUS +

Give a store manager a login that edits their own store's page and nothing else.

Staff logins

ALL PLANS

Counted as active logins, so you can retire one staff member and add another without changing plan.

Audit log

ALL PLANS

Every staff action recorded: who changed what, and when.

Daily backups

ALL PLANS

Your database and media backed up every day to two separate off-site providers.

Your data is yours

ALL PLANS

A full export of everything you own, whenever you ask, in standard formats. No exit fee, and no hostage-taking.

REST API

PREMIUM

Programmatic access to orders and catalogue with a bearer token, for the systems you already run.

Accounting sync

PREMIUM

Push paid orders into Xero or MYOB as invoices, contacts and payments.

On the roadmap — not yet shipped

Xero integration

PREMIUM

The deeper Xero link beyond pushing orders across.

On the roadmap — not yet shipped

White-label admin

PREMIUM

Your logo and domain across the admin, with no ShopKit attribution anywhere in it.

On the roadmap — not yet shipped

SLA-backed support & status dashboard

PREMIUM

A contracted response time, and a public status page you can point customers at.

On the roadmap — not yet shipped

Custom integrations

PREMIUM

Shippit, EDI, an ERP — built to order on Premium, quoted before anything starts.

On the roadmap — not yet shipped
PLANS

What each plan holds

Prices in Australian dollars, GST included. Annual billing is 17% off. Every plan includes everything marked All plans above — the tiers differ in how big you can get and which of the marked capabilities are switched on.

Your plan
Starter
$39/mo

Launch your first online shop.

Products
50
Staff logins
1
AI enrichment
50/mo
Start free
Your plan
Standard
$59/mo

For serious single-store retailers ready to scale.

Products
500
Staff logins
3
AI enrichment
200/mo
Start free
Your plan
Small Business
$199/mo

For growing retailers with wholesale or multi-store needs.

Products
1,000
Staff logins
5
AI enrichment
400/mo
Start free
Your plan
Premium Business
$449/mo

Established businesses with integration + automation needs.

Products
Unlimited
Staff logins
Unlimited
AI enrichment
2,000/mo
Start free

5 things on this page aren’t built yet

They’re marked on the roadmap wherever they appear, here and on the pricing page, and they are never counted in the capability total above. If one of them is the reason you’d buy, ask us before you do — we’ll tell you where it actually is.

Everything else on this page was checked against the running software, not against our own marketing copy.

See it running before you decide

The demo store is a real ShopKit shop with a real catalogue and a working checkout. Browse it, or start your own — free for 14 days, no card.